Android app Development
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Android Package (APK) is the package file format used by the Android operating system, and a number of other Android-based operating systems for distribution and installation of mobile apps, mobile games and middle ware.
A web application (or web app) is application software that runs on a web server, unlike computer-based software programs that are run locally on the operating system (OS) of the device. Web applications are accessed by the user through a web browser with an active network connection.
Native apps are developed for their particular platform, taking full advantage of the software and the operating systems’ features. These apps can directly access the hardware of the device such as the GPS, camera, microphone, etc. so they are faster in execution, which ultimately results in better user experience.
App Store Optimization (ASO) is the process of improving app visibility within the app stores and increasing app conversion rates. The major app stores are App Store for iOS and Google Play for Android. In addition to ranking high in the app store search results, ASO also focuses on click-through rate (CTR).